Crystal
Brand Identity - 2021
Crystal is a hypothetical dental hygiene company that sells products including toothpaste, whitening kits, and mouthwash.
LOGO IDEATION
Some of my main concepts included illustrating gemstones, crystals, and sparkles. I experimented with combining a smile with the crystal shape.
FINAL LOGO CONCEPT
A combination of a wide grin smile with a sparkle. This logo also forms the uppercase "C" in the brand name.
Master Brand Logo
Small Usage
